3 Best Purple Shampoos for Blonde Hair to fight brassiness, brighten your tone, and keep blonde locks vibrant. Keeping blonde hair bright, fresh, and free from brassiness can be a real challenge. Whether your shade is icy platinum, sun-kissed honey, or a soft ash blonde, unwanted yellow or orange tones often creep in due to washing, heat styling, or environmental factors. That’s where purple shampoo becomes a blonde’s best friend. Formulated with violet pigments, these shampoos neutralize warm undertones and restore that salon-fresh cool finish, all while keeping hair looking shiny and healthy.
But with so many options on the market, it can be hard to know which one really delivers results without drying out your strands. To help you choose wisely, we’ve rounded up three of the best purple shampoos for blonde hair. Each one offers something unique—whether it’s quick toning, added shine, or repair for damaged locks—so you can keep your blonde looking vibrant, radiant, and brass-free between salon visits.
Amika Bust Your Brass Cool Blonde Strength Repair Shampoo
Amika is a professional haircare brand known for its fun, colorful packaging and effective formulas designed for all hair types, especially color-treated hair.
Item Form: Liquid
This shampoo has a rich, creamy liquid consistency that lathers well, making it easy to spread evenly through the hair.Hair Type: Chemically Treated
Perfect for bleached, highlighted, or color-treated blonde hair. The formula not only tones brassy hues but also repairs damage caused by chemical treatments.Scent: Amber Vanilla
It has a warm, sweet fragrance that makes washing your hair feel like a mini spa experience.Age Range: Adult
Formulated for adults who regularly color or lighten their hair and need extra care and maintenance.
Why it’s great: This shampoo neutralizes yellow tones with violet pigments while strengthening and repairing fragile, color-treated hair—leaving blonde strands brighter, healthier, and soft.
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Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo
Olaplex is a salon-trusted brand famous for its bond-building technology, designed to repair and strengthen damaged hair.
Item Form: Liquid
It comes as a liquid shampoo with a rich, pigmented formula that lathers easily to evenly coat the hair.Hair Type: All
Suitable for natural blonde, bleached, highlighted, silver, or grey hair. Because it’s gentle yet powerful, it works on fine, thick, curly, or straight hair textures.Scent: Unscented
This shampoo doesn’t carry a strong fragrance, making it a great choice for those who prefer fragrance-free or sensitive-scalp products.
Why it’s great:
This shampoo tones away brassiness with purple pigments while repairing and hydrating hair at the same time. Unlike many purple shampoos that can be drying, Olaplex keeps strands soft, bright, and healthy—perfect for maintaining salon-fresh blonde or grey hair.
Clairol Professional Shimmer Lights Purple Shampoo
Clairol is a long-trusted name in haircare, and their Shimmer Lights range is one of the most iconic purple shampoos, often recommended by stylists for blondes, silvers, and greys.
Item Form: Cream
Unlike thinner liquid shampoos, this one has a creamy texture that helps it cling to the hair, allowing the purple pigments to deposit more evenly.Hair Type: All
Works on every hair type—straight, wavy, curly, or coily. It’s especially effective on bleached, silver, or highlighted strands that tend to go brassy.Scent: Floral
Has a classic floral fragrance that gives a fresh, salon-like feel after each wash.Age Range: Adult
Formulated for adults who maintain blonde, silver, or highlighted styles and want to keep their tones cool and bright.
Why it’s great:
This shampoo is famous for its powerful toning ability, quickly neutralizing yellow or orange tones to keep blonde, silver, or grey hair vibrant. It’s affordable, effective, and a staple for many blondes who want a no-fuss, reliable purple shampoo.